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 Indian film industry |
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1000 films per year |
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5000 music-videos per year |
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Dominates content on TV |
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Passion across class/caste/age |
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| Same Language Subtitling |
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Why? Reading becomes automatic, subconscious,
in everyday entertainment.
Why songs? Hugely popular, repetition, anticipation and instant gratification, adds value for all.
Motivational value for non-literate.
Print-exposure with text-sound association for
pre-reading children. |
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| No SLS : Eye-fixation on TV |
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| With SLS : Eye-fixation on TV |
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| Scientific Studies |
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| Eye-tracking research has shown that viewers naturally synchronize the auditory and textual information while watching a film song with SLS. When SLS is integrated into popular TV entertainment, reading happens automatically and subconsciously. |
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| Cost effectiveness |
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| Every US dollar spent on subtitling a nationally telecast program of Hindi film songs, gives 30 minutes of weekly reading practice to 10,000 people, for a whole year! This is the equivalent of one paisa per person per year in India. In specific states or languages, it would range from 5-20 paisa per person per year. |
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| Useful Sites/Links |
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| www.bookbox.com |
| www.desilassi.com |
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